Humphrey’s Blog

Are you a smart consumer?

A 2018 online survey conducted by the International Food Information Council (IFIC), which surveyed the food purchasing behaviors of 1,009 Americans ages 18 to 80, revealed that “7 in 10 consumers would be willing to give up a familiar favorite product for one that did not contain artificial ingredients.”  In addition, more than half of those surveyed said that recognizing the ingredients, understanding where food comes from, and the number of ingredients in a food product are important factors that affect their buying decisions. Nearly half said they prefer foods that are labeled “natural” and have no added hormones.

As the producers of Humphrey’s Carob Bars and Humphrey’s Wonderful Carob Peanut Clusters, we recognize that today’s smart, health-conscious consumers try to be careful about what they put into their bodies. They want to eat more of the substances that are good for them and less of what’s harmful. They recognize the important connection between the choices that we make and the impact of those choices on our health. And so do we! That’s why Humphrey’s Carob products exist. We created these products to provide smart, health-conscious consumers with an all-natural, great-tasting, guilt-free treat.

At Heart Paths Distributors, LLC, the makers of Humphrey’s Carob products, we believe in practicing a healthy lifestyle. We advocate—and practice—a lifestyle that includes a whole-food, plant-based diet, plenty of fresh air and exercise, and adequate rest. And we avoid things like trans fat and white sugar—which is why you’ll never find such ingredients in any of our products. We also avoid over-indulging—even with good things like Humphrey’s Carob Bars and Peanut Clusters—and we believe that moderation in everything we do is important. But did you know that an occasional treat is actually good for you?

An article in Shape magazine entitled “Why Treating Yourself is the #1 Secret to a Healthy Diet,” quotes several nutrition experts who advocate a concept known as “smart indulgence.” One such expert, Jessica Cording, RDN, says, “Pleasurable experiences, like partaking of food you love, release feel-good chemicals in the brain.” And it’s these “feel-good chemicals,” according to the experts, that help us to maintain our healthy lifestyle.

Are you a smart, health-conscious consumer? No doubt you are—that’s exactly how you found your way to! Remember, it’s OK to indulge, just be smart about it. Make a smart choice today and buy Humphrey’s Carob Bars and Humphrey’s Wonderful Carob Peanut Clusters.

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